I build standard and custom solutions

Martin Messina

About me

Salesforce Developer with 5+ years of experience.


Helped fuel over $150M in revenue by driving 80%+ adoption across a single Salesforce organization.


Holds an academic background in engineering, including a Master of Science in Engineering (MSE) degree.


Certified as Salesforce Certified Administrator (SCA) and Platform Developer I (PDI).

Experience

February 2020

I spearheaded a pivotal project for a client offering telecommunications services through their Salesforce instance's customer 360 view. Developed over 5 Lightning web components and worked with the Vlocity suite, revitalizing an underutilized process named 'Order Annulments'—a move that led to substantial cost savings, totaling hundreds of thousands of dollars for CRM users.

April 2021

Instrumental in generating over $150M in revenue by achieving 80%+ adoption across a single Salesforce organization. Overcame challenges posed by a predominantly third-party selling process lacking proper tracking. Successfully built a Salesforce instance from scratch to fulfill all the client's media-oriented requirements. Engineered a bespoke CPQ solution, saving the company over $100K annually compared to a standard Salesforce CPQ subscription. Implemented a cost-effective CI/CD process using Azure DevOps, saving the client significant expenses compared to paid tools like Gearset. Additionally, innovatively developed a custom file storage system utilizing the AWS S3 SDK, resulting in an annual cost savings of $4K.

April 2023

Armed with a Master of Sciences of Engineering (MSE) degree, my college journey honed not only my analytical and problem-solving skills but also equipped me with advanced programming capabilities. Proficient in MATLAB's object-oriented and procedural programming, I applied these skills across various disciplines such as calculus, algebra, probability, statistics, acoustics, electromagnetism, analog digital electronics, and signal processing. This expertise was pivotal in effectively managing my daily responsibilities and navigating through the complexities of diverse academic subjects.

April 2023

I have amassed substantial experience in conceiving and overseeing cutting-edge Salesforce Experience Cloud solutions, encompassing API communities and Lightning components. I specialize in crafting personalized, branded experiences for developers and partners, both internal and external, within the Salesforce Experience Cloud framework. I've implemented over 30 Lightning web components and Aura components within the Salesforce Experience Cloud platform. Notably, I've played a key role in creating more than 10 Experience Cloud sites for our clients, contributing to their success by helping them monetize their APIs at a premium of $19 per month. This approach stands out in comparison to similar services like Rapid API, which offers subscriptions starting at $1,000 per month.

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